Company Information

We could have never imagined where this journey would take us when we opened our first store in De Pere in 2002. Our focus on trendy, affordable clothing & accessories, accompanied by a thoughtful selection of awesome gifts hasn't changed much over the years...but as our family business grew to multiple hey,daisy! locations, and a wholesale gift company (Seeing Stars, Inc), we know we have been truly blessed to wake up every day still absolutely LOVING what we do (and still LOVING the people we do this with ;))!
In the summer of 2017, we introduced our sister stores...Lucky Penny Co-op (clothing & gifts for girls/tweens) and Goodness, for the home (inspirational and faith-based gifts/decor) next to hey,daisy! Howard and the result was the ultimate one-stop shopping experience! The concept had (kind of) been in our heads for years, so when given the opportunity to make it happen, we knew we had to go for it! Our Howard location now consists of 6,000 sq. ft. of some really cool boutique shopping and we are fairly certain you are sure to find something for just about ANYONE!
As we enter 2018 (and our lives are a LITTLE different than they were 15 years ago :)), we are excited about the addition of even more fashion for real life to our stores. Our goal is to be THE place that you know you'll find awesome outfit for a special occasion or girls night out AND your go-to stop for the things you want to wear EVERY single day (running errands, to soccer games, to play dates, just hanging out at home, etc.)...clothes you LOVE to wear when you're with the ones you LOVE most!

Our website is the next step...we ask for your patience as we add merchandise and tweak things a little! Our goal is to eventually offer you the same one-stop shopping experience we offer at our Howard location to you ONLINE! Combined shipping and/or store pick up, delivery & custom orders will soon all be available from our online store! Stay Tuned!

We thank you for shopping small!